Setting up Google Ads campaigns
A practical training course for specialists in setting up Google Ads campaigns with training on your own project
Your training plan
Studying one topic takes about 1.5-2 hours
1
Before ads setting up
  1. Features of launching in Google Ads
  2. Google Ads Account Overview
  3. Advertising budget planning
2
Collecting the semantic core
  1. "Keyword Planner" overview
  2. Broad match modifiers in Google Ads
  3. Guidelines for using modifiers in Google Ads
  4. Grouping semantics. How to make work in an ad account suitable for further analytics
3
Set up search ads in Google Ads
  1. Creating a manager account
  2. Google Ads auction principle
  3. Differences between search advertising in Google Ads and Yandex.Direct
  4. Technical requirements for creatives
  5. Working with AdWords Editor
  6. How to quickly transfer advertising campaigns from Yandex.Direct to Google Ads
  7. Working with extensions
  8. Working with rates
  9. Communication of the advertising account with the analytics system
4
Working with Google Display Network
  1. What is the Google Display Network (GDN)
  2. Types of targeting
  3. Setting up an advertising campaign
  4. Disabling mobile apps
  5. Remarketing setup
  6. Setting up an advertising campaign on YouTube
5
Basic reporting based on the Google Ads interface
  1. Sending Conversion Data
  2. Ad preview
  3. Audience Manager
  4. Basic reporting
  5. Key reporting indicators
6
Advanced Topics
  1. Creation of selling banners for display networks (HTML 5 and so on)
  2. AB testing ads and creatives
  3. Setting up automatic strategies (buying conversions, etc.)
  4. Creating a product feed for uploading to the Google Merchant account and setting up dynamic campaigns
  5. Setting up display campaigns
  6. Shopping campaign setup
  7. Passage of moderation in narrow niches
Other courses
Practical course Google Ads
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