- Settings of indexing;
- Server response codes;
- Mirror sites;
- Site structure;
- Site loading options;
- Display on mobile devices;
- Internal optimization;
- Site quality;
- External link mass;
- Internal linking;
- Website image optimization;
- Layout quality and cross-browser compatibility;
- Content quality;
- Micro-murkup;
- Сorrectness of counters;
- Pagination;
- Regional setting;
- Semantic core;
- Snippet quality;
- Сustomization of usability and commercial factors.
The list of works for each item is quite extensive. For example, a list of checkpoints for the item "Internal optimization" is given on the bottom of this page.