Brief is a document that contains all the input data about the project, its features, technical requirements, goals, and so on.

The brief is needed so that we can prepare for a meeting with you. Estimation of the cost occurs after negotiations and the definition of goals and objectives.

The quality of the work performed by the agency strongly depends on the completeness of the data in the brief. It is important for us to know most features and details and subtleties about the work of the client's company, product, goods or services. This affects the accuracy and quality of the result.

At this step, we study the target audience in social networks, select promising segments for advertising based on socio-demographic characteristics, a set of interests, income, etc. The duration of this stage is 2-3 days.

We prepare graphic creatives for advertisements for the test period, advertising cabinets, and set up advertising campaigns.

For each of the advertised services, we prepare 3-5 creatives with animation and a static image for split testing and selection of the most effective ones. We set up advertising accounts available for the customer and the contractor, tracking pixels and events for application forms are installed on the site.

The duration of this stage is 7 days. Without taking into account the passage of moderation, for certain categories of services / goods, scans of supporting documents may be required.

We launch ads for each of the audience segments with several ads simultaneously for each of the segments. Estimated budget per segment is about $20 for each advertising system. Based on the results of the test period, we determine the most effective audience segments and creatives. Duration 7 days.

This stage includes actions to achieve the agreed target and budget performance indicators, periodically changing creatives to keep the sales offer relevant, searching for new promising audience segments, monthly reporting.