Google Ads advertising setting
Placement of contextual advertising on Google Ads system
Setting up advertising campaigns
Setting up counters and targets
Google Analytics counters are configured to correctly obtain advertising statistics, record requests, and retarget conditions.
Keyword selection, targeting and bid adjustment for the target audience
At this step, phrases for advertising, other targeting conditions, and adjustments are selected to more selectively show ads to the target audience.
Development of advertisements, design of creatives, coordination with the customer
Development of text ads and options for graphic creatives.
Setting up advertising campaigns, passing moderation
Necessary setting up advertising campaigns and moderation control.
Launch and maintenance of an advertising campaign, A/B testing
The set of works on monthly advertising support includes: cleaning negative phrases and sites, selecting effective creatives, lowering and increasing adjustments for the necessary audience segments based on the results of the analysis, AB testing of various ad options, increasing the click-through rate of an ad for a relevant audience of customers, monthly and operational reporting.
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